Why We Started H2P: A Love Letter to Pets, From Head to Paws

The Heart Behind H2P

It all started with one simple truth — we love animals.
Not just in the “they’re cute” kind of way, but in the deep, emotional, unconditional way. The kind that makes us treat them like family. Because to us, they are.

We created H2P (Head to Paws) with one goal in mind:
To bring comfort, joy, and care to every pet — just like we would for our own.

 

Not Just a Business — A Promise

We’re a small, Australian-owned brand — built by pet lovers, not a corporation.
Yes, we’re a business. But we’re not in this just to make profit. We’re here because we want to make a difference, starting with the animals we love the most.

Every product you see in our store is hand-picked.
Why? Because if we wouldn’t give it to our own pets, we won’t sell it to you.
That’s our standard — and it’s non-negotiable.

 

What “Head to Paws” Really Means

You’ll see our name everywhere — H2P.
But what does it stand for?

Head to Paws.
It’s a reminder of how we care for your pets — completely.

From soothing shampoos to soft beds, safe harnesses to engaging toys — everything in our shop is chosen to support your pet’s comfort and wellbeing, from their head to their paws.

That’s not just branding. That’s our philosophy.

 

You Buy with Heart — And It Goes Further Than You Think

Here’s the part that means the most to us.

We know not every animal gets the love and safety they deserve.
Some are waiting in shelters. Others are injured in the wild. Many are abandoned and afraid.

That’s why a portion of every profit we make goes to helping them.

When you shop at H2P, you’re also helping rescue dogs find homes, supporting animal hospitals, and giving hope to animals who have no one else.

We're planning to support trusted, registered Australian charities like:

  • PetRescue
  • RSPCA Australia
  • WIRES (NSW Wildlife Rescue)
  • The Lost Dogs' Home
  • Lort Smith Animal Hospital
  • Greyhound Adoption Program
  • Save-A-Dog Scheme
  • Dachshund Rescue Australia

We’ll be sharing quarterly updates to keep everything transparent. You’ll know where your support is going — and feel good knowing you’re making a real difference.

 

The Start of Something Beautiful

This is just the beginning of our journey.
We’re building a community of pet lovers who want the best for their companions — not just good-enough. We’re here to give pets across Australia comfort, care, and a little extra love.

And for you, our future customers, we promise this:
Every item we send out is packed with care.
Every dollar you spend helps another animal.
And every tail wag, purr, or happy hop makes it all worth it.

Welcome to H2P – Head to Paws.
Where love, quality, and care meet — and your pet is always at the heart of it.

Back to blog